ByRoots is an e-commerce marketplace that connects members of the diaspora with quality products from their countries of origin. The platform offers items crafted by local artisans, designers, and artists, aiming to foster a sense of connection and support for homeland economies.
The visual identity for ByRoots was designed to resonate with a young, dynamic audience possessing purchasing power and a desire to support production in their homeland. The branding emphasizes qualities such organic and earthy aesthetics, and a transition from local to universal appeal. This approach ensures that the brand feels both authentic to its roots and accessible to a global audience.