Careem

ROLE: CONCEPT AND DESIGN

About

Careem, in partnership with ShareTheMeal, launched the “World Without Hunger” campaign to combat extreme hunger. The initiative encouraged customers to support the hungry with each food delivery, offering them instant gratification for their good deed. The campaign aimed to simplify the donation process, allowing customers to contribute to a larger cause through their everyday actions.

The Campaign

I selected the name “Eat a Plate to Fill a Plate,” to create an instant gratification feeling. The campaign was brought to life through co-branded food delivery bags and a robust Instagram campaign. Positive and engaging messages were designed for both the delivery bag stickers and an Instagram sticker library, reinforcing the campaign’s mission and encouraging customer participation.