Horeca

ROLE: CONCEPT AND ART DIRECTION

About

Horeca is the premier hospitality and foodservice exhibition in the MENA region, attracting over 18,000 trade visitors annually. The event brings together international chefs, mixologists, restaurateurs, producers, distributors, and industry leaders, serving as a vital gateway for networking and business development. In 2017, Horeca embraced the theme “From Lebanon to the World” as an homage to Beirut, and in 2018, it celebrated its 25th anniversary.

Visual Concept

Each year, Horeca adopts a unique visual theme to highlight different facets of the hospitality industry, including cooking, barista skills, bartending, hotel and restaurant management, technology, and utensils. The 2017 theme, “From Lebanon to the World,” paid tribute to Beirut’s rich culinary heritage, while the 2018 edition marked a milestone with its 25th-anniversary celebration.