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JLC

ROLE: CONCEPT AND ART DIRECTION
About

Joanna Laura Constantine (JLC) is a jewelry brand that embodies both the feminine and fearless aspects of women. The objective was to develop a brand identity that captures this duality, reflecting strength and approachability.

The logo

The logo design features a monogram that subtly forms a triangular mark. This design choice conveys both elegance and edginess, aligning with JLC’s vision of empowering femininity.

Look Book Design & Photography Art Direction