Krock’s

ROLE: CREATIVE DIRECTOR

About

Krock’s is a Lebanese snack brand offering a fusion of labneh (strained yogurt) and kaak (traditional dried breadsticks), creating a wholesome and flavorful pairing. Available in various combinations—including thyme, olive oil, cheese, garlic, and mint—this product celebrates the richness of Levantine culinary traditions.

Packaging Approach

Each pack features a distinct personality and expression, enhancing shelf impact while fostering a sense of fun and familiarity. It centers around a humorous illustrated cow character, adapted playfully across different flavor variants.