LAUMC Medical Center

ROLE: CREATIVE DIRECTION AND DESIGN

About

LAU Medical Center (LAUMC) is a leading healthcare institution in Lebanon. The objective was to develop a bilingual brand identity that reflects the center’s commitment to excellence in medical care and education.

The Brand Identity

The branding focused on creating a visual system that communicates trust, professionalism, and accessibility. The design included the development of a logo, signage, advertisements, and publication templates, ensuring consistency across all touchpoints.