ViaNature is a sustainable living brand offering eco-responsible chalets, mini-lofts, and glamping units. The brand needed a visual and strategic refresh to better reflect its environmental values and lifestyle-driven positioning.
Worked with: PQNT
The brand’s existing logo was carefully refined to better align with ViaNature’s mission and aesthetic. The updated design captures the harmony between architecture and nature while improving versatility across digital and print applications.
A full set of brand guidelines was developed to establish visual and tonal consistency— forming a strong foundation for all future brand communications.
These included specifications for typography, color palette, image direction, and layout principles.
A new sales brochure was created to present the range of ViaNature’s offerings in a clear and compelling format.
The layout highlights the architectural design, environmental features, and lifestyle benefits of each model, offering a balanced mix of technical clarity and aspirational appeal.
