Capital V is a conceptual brand for what would be Lebanon’s first homegrown vodka —an identity rooted in the bold energy of Beirut’s nightlife.
Built around the themes of Vibrancy, Vitality, and Victory, the brand reclaims national pride through a contemporary, high-impact visual system.
At the heart of the brand lies a manifesto—a tribute to the spirit of vibrant cities and the people who live life with intensity, joy, and freedom.
The visual identity is anchored by a dynamic logomark composed of interlocking “V” shapes converging toward a central point—symbolizing the unity of the capital. This is paired with a classic Roman serif wordmark, adding a sense of heritage and gravitas.
The bottle design features a sleek, tinted silhouette reinforcing the brand’s bold, modern character. A manifesto printed on the neck invites consumers to join the Capital V movement.
An alternate design proposal explores a minimal, refined expression of the brand. The logomark emphasizes the vodka’s purity and clarity, complemented by a tinted, streamlined bottle.
A defining feature is the sharply sculpted cap, forming a bold “V” that reinforces the brand’s identity through both form and function.