Mounit el Sabbaya is a Lebanese initiative dedicated to reviving the traditional practice of mouneh—the age-old method of preserving seasonal produce through techniques like pickling, drying, and brining. Beyond preserving culinary heritage, the project empowers women in Lebanese villages by providing them with opportunities to share their knowledge and contribute to their communities.
The branding honors the authenticity of mouneh while introducing a contemporary visual language. The logo is an abstraction of the cloth traditionally used to cover preserved jars, symbolizing both protection and tradition. Traditional calligraphy, infused with modern nuances, reflects the blend of heritage and present-day relevance. Watercolor illustrations evoke the serene spirit of Lebanese mountain villages, grounding the brand in its cultural and geographical roots.