Primitia

ROLE: CREATIVE DIRECTION AND DESIGN

About

Primitia is an exhibition showcasing the creative works of Lebanese artists. The goal was to reflect the breadth and depth of their artistic practice through both the exhibition space and a publication.

Creative Direction

The visual approach established a cohesive narrative between the exhibition and the art book. Clean typographic systems, balanced composition, and restrained use of color allowed the artists’ works to take center stage while offering a refined, contemporary framework.